Sesame Workshop Names New Licensing Rep for Korea

The nonprofit educational organization behind Sesame Street, Sesame Workshop, has named IMG as its licensing representative for Korea.  IMG will oversee the Sesame Street brand in such categories as apparel, accessories, stationery, home décor, books video and audio.  Sesame Workshop puts the proceeds from sales of Sesame Street products, both internationally and domestically, back into its educational projects for children around the world. 

IMG, the world’s premier and most diversified sports, entertainment and media company, partners with the world’s leading marketers and media networks to help them grow their businesses through event properties, media production and distribution, talent brands, sponsorship consulting, brand licensing, sponsorship sales and other services.           

“It is an exciting time for Sesame Street as we approach our 40^th anniversary here in the US,” said Maura Regan, Sesame Workshop’s Vice President and General Manager of Global Licensing.  “As the Workshop continues to strengthen its presence in the Asian market and in particular Korea, we look forward to working with IMG on developing a full-scale licensing program featuring a wide range of products and retail promotions.”

Bert and Ernie’s Great Adventures, a spin off of Sesame Street, currently airs on Educational Broadcasting Corp (EBS).  The claymation series follows the best buddies as they learn about friendship and overcoming obstacles.   

Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street.  The Workshop produces local Sesame Street programs, seen in over 140 countries, and other acclaimed shows to help bridge the literacy gap including The Electric Company and Pinky Dinky Doo.  Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning.  Learn more at www.sesameworkshop.org.